Welcome to LUK's Prevention page! We hope you will find the information here informative. We work hard to engage youth, families, adults, and communities in partnering to develop resources that respond to current and emerging trends, especially around substance use prevention and positive youth development. We believe that those who live and work in the community are key partners in keeping everyone safe, healthy, and well-informed. If you have any questions, or would like to get involved, please contact us at 800-579-0000 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Did you know that most youth in Central MA choose not to use alcohol?

The message above is the feature of our new social marketing campaign, aimed at preventing youth from using alcohol. The message is derived from the theory that when youth perceive that most of their peers use alcohol, they are more likely to use it themselves; this is called social norms marketing. Social norms can also play an important role in other social activities; such as sports, clubs, social media, etc.

It is quite common for youth to misperceive the actions of their peers, especially when it comes to drug and alcohol use. Youth often over report the number of their peers who use drugs and alcohol. It is important to compare the number of youth who report having used alcohol and youth’s perception of their peers use of alcohol.

 For more information visit: https://www.drugabuse.gov/